The framework for Project Amplify involves a multi-faceted approach aimed at empowering vulnerable communities, particularly focusing on widows and individuals from underprivileged backgrounds without stable income.
The design encompasses the following key components
To empower vulnerable communities, particularly those with limited access to resources, is to uplift and support those most in need, ensuring equal opportunities for all.
Create sustainable livelihood opportunities for marginalized groups, ensuring financial independence and an enhanced quality of life.
Empowering communities with fewer resources is the cornerstone of paving a better future for them, fostering resilience, and creating pathways to prosperity and opportunity.
Financial independence, improved quality of life, and fostering long-term positive impacts.
Initiative Components
Benches Manufacturing Unit
Specialization: Production of durable and ergonomic benches.
Purpose: Empowers rural communities with an opportunity to establish sustainable means of livelihood
Impact: Contributes to essential furniture production, empowering the community for sustainable livelihoods.
Catering Units
Purpose: Empowers rural communities with an opportunity to establish sustainable means of livelihood.
Environment: Conducive for women to contribute to the workforce.
Impact: Addresses economic challenges, empowers women, fosters self-reliance, and promotes gender inclusivity.
Empowerment Strategies
Community Engagement: Create a supportive community environment for women’s active participation in economic activities.
Long-Term Impact: Foster self-sufficiency and resilience within the targeted communities.
Monitoring and Evaluation: Establish a system for monitoring the progress of the Benches Manufacturing Unit and Catering Units. Evaluate the impact on financial independence, quality of life, and community empowerment.
Collaboration and Partnerships: Collaborate with organizations, like ASSIST, and SEEDS, to extend vital assistance and conducting donation drives. Establish partnerships to ensure comprehensive support, especially during natural disasters.
Livelihood projects
Livelihood projects have been implemented in Subhaningar by the KNA Foundation to empower women to establish their own business units. KNA provides the initial funding, while the women invest an equal amount to set up a small business of their choice, fostering ownership and commitment to their entrepreneurial ventures.This approach encourages community participation and fosters financial freedom.
Sk. Hasina – Mansoor Ahamad – petty shop
Sk. Hasina, who has to fend for her children after being abandoned by her husband, has opened a petty shop. This allows her to provide a good future for her children without leaving them unattended, showcasing the impact of the livelihood projects implemented by the KNA Foundation.
G.Radha – Saree business
Radha, who has no surviving family and previously worked as a househelp, has set up her own saree business from the comfort of her home. This venture has boosted her confidence and made her financially independent.
Sk. Bashirun – Catering and grinding business
After the death of her husband, Bashirun Sukur faced immense difficulty in managing her household expenses. Determined to provide for her family, she took up a job at a cotton mill and worked tirelessly for several years. Despite her hard work, making ends meet was a constant struggle. Wanting to ensure a better future for her daughters, Bashirun decided to take a brave step. She left her job at the mill and set up her own catering unit, pouring her heart into creating a business that would sustain her family and give her daughters the opportunities they deserved.
Sk. Gousiya
In the face of adversity, SK. Gousiya decided to rise to the challenge and support her family. She now runs a successful bangle and accessory business, earning a respectable living and securing a better future for herself and her loved ones.
